Retractable Banner Design Tips to Increase Foot Traffic

Your business advertisement deserves to be seen. We’re all aware that it can be difficult to do this without being obnoxious about it. Believe or not, there are subtle ways to get your message across via high visibility.

Meet the versatile, long-lasting Retractable Banner Stands, your best friend when it comes to visual marketing for your business. These bright and attention-grabbing banners come with a multitude of benefits.  They liven up any business and are an eye-catching means of attracting newcomers, as long as your layout and designs are relevant and appealing. Your retractable banner is only as effective as you make it.

This list of ideas we’ve compiled for you will give you a running start on creating a retractable banner that will increase foot traffic to your business, church, charity, institution, or event. Use these ideas to help you craft a message that will be enhanced by the size and placement of your banner, and reach a greater audience with their swift portability.

Messaging Matters

The advertising message you craft for your banners should be powerful and concise. You have a lot of room to include quite a bit of text, but the key is not to overwhelm your banner with too many words. Bombarding your banner with paragraphs of information will distract from the actual purpose of your retractable banner, which is to draw people in and increase foot traffic.

It’s worth it to note the importance of content strategy. Use your messaging, NOT to loudly sell yourself, but to build trust with your targets. Your banners will produce real results if you execute your content strategically. Successful content strategy ranges anywhere from providing a shocking truth, to providing vital but fast facts that are industry related.

Overall, your messaging needs to parallel your beliefs. For example, if you are a creating a church retractable banner, communicate your religious beliefs through verses and scriptures. Whatever banner you intend on creating, the message should be powerful and concise enough to not only bring people in, but keep them coming back.

Full-Color Images

Retractable banners are ideal for big and vibrant color images. Your images will radiate to eyes from afar, so choose images that are mesmerizing and attractive. You can feel confident printing high-resolution photos on your banners, as they will have an added level of protection.

The colors and image should also be emotionally driven. Content Strategists at Contently state that emotions have profound impact on our actions and create lasting, instinctual impressions. The best emotional advertising will reach a resolution¹, in this case it is to bring people into your business.

You should also be mindful of choosing images and colors that suit the context of your banners. They should also appropriately contrast the text so that it doesn’t drown in the photos and take away from the messaging. You can reference our color guide to get ideas and inspiration on which colors will help convey your message. You may also want to consider creating a retractable banner that is image heavy, if appropriate.

Examples of industries and events that will benefit from image heavy banners include:

• Food / Restaurant – Sometimes photos of delicious food is all you need to attract customers.
• Real Estate – A photo of a beautiful property you’ve sold or have on sale speaks for itself.
• Fashion Event – Spotlight a model in flawless photo on your banners and you’ll have people coming into your event already hooked.

Promote Ideals

Your company or institution’s ideals should be the center of your retractable banner designs. One powerful statement, or even a single word, that embodies your ideal could be the selling point of your banners. The purpose of your banners is to spike curiosity so that people will either check out your business, find interest in your institution and beliefs, or get excited about an event. Whichever purpose you’d like your banners to serve, make sure the ideals are bold and enticing.

Strategic Layout

Now that you have all your design ideas, it’s time to lay it all out on your retractable banner. The placement of your content and images on your retractable banner designs can make or break their effectiveness. If you are including your company’s logo, its best to place it at the top where your brand visibility will get the ultimate exposure. That way, anything that comes after can be immediately associated with your brand. Any text that further explains the purpose of your banner, (facts, mission statements, contact info), should be placed toward the bottom. Photographs. graphics and images always fair better toward the middle. Strategically creating a layout will take you a long way – the more attractive your banners, the more foot traffic you’ll get!