How to Design Business Cards for Realtors

Real Estate Business Card Design Tips Professional Colors Keep the color scheme on your realtor business cards simple and professional. Too many colors, whether they’re in the background or in the text, make it difficult to figure out what the important information is. Keep it limited to two or three shades that match your logo or pre-existing branding. 

Share Your Details The point of a business card is to give people a convenient place to find all your contact information. Your name should stand out in the design layout. The other basic information to include is your phone number, email, and website. But for real estate in particular, there is more information you can add to establish yourself as a qualified professional. Include your real estate agency or brokerage, as well as your real estate license or MLS number. 

Add a QR Code There’s already a lot of information to pack into a small 2” x 3.5” business card. A QR code lets you share further details. It can link to your business website or a general real estate agency’s website. You can share available properties or client testimonials that wouldn’t fit on your business card. For modern agents, this is where you can link to your social media accounts and grow your online following. 

Include Your Headshot Adding a professional portrait isn’t a requirement. But it can help people remember who handed them your custom business cards and put a face to the name. It also establishes your professional brand. The photo shouldn’t take up too much space, but a high-definition photo can add a personal touch. 

Find the Right Paper Stock You invest in excellent marketing materials, and your business cards should showcase that quality. A premium paper stock lets people feel the quality of your business card. Even a standard 14 pt. Gloss paper makes your business cards look sharp and shiny. A 16 pt. Premium Matte is slightly thicker, but you could also print on the Ultra Thick 38 pt. Trifecta paper stock for a truly luxury business card.