Design Personal Trainer Business Cards

Highlight Your Specialty Not everyone has the same fitness goals in mind, and you want to make sure people know what you can help with. Choose your most relevant specialty, like powerlifting or kickboxing, to highlight your fitness business card. As a certified personal trainer, you want people to know you’re qualified to guide them through their fitness journey. List any relevant certifications you have so you can prove your qualifications. 

Choose the Right Colors Your business card colors should match your pre-existing branding, so use those shades as your starting point. If you’re doing a full branding overhaul, then consider what colors are found in fitness marketing. Red reflects energy and strength, so trainers focused on weightlifting might want to lean into that emotion. Green, on the other hand, is often used for health and wellness, so it is ideal for weight loss. 

Bright colors energize people, while a darker color palette can show off your hardcore determination. Upload Photos or Other Art The visual layout of your business card should reflect the clientele you hope to attract. If you’re into vigorous fitness, like bodybuilding or CrossFit, then the design should reflect that intensity. Pilates or yoga instructors typically have a more casual aesthetic. Add photos of yourself or a client (with their permission) to demonstrate your work in action. Or use fitness imagery, like gym equipment or healthy food, to decorate your personalized business cards. Make sure to include your business logo as well.