How to Make Church Flyers

Church flyers spread the word about your events – worship services, Bible studies, youth groups, religious holiday services, important anniversaries, and missionary outreach. People attending your events and supporting your mission make it possible to expand your ministry. That’s why your church marketing strategy requires a mix of digital and print advertising. Flyers for church advertising let you reach members of your community who might be searching for a new place to worship. You don’t need to have professional design skills to create a modern church flyer design that connects viewers. With GotPrint’s flyer maker, you can easily make a church service flyer that will grow church attendance and spread the word. Plus, we have an extensive library of free church flyer templates and church flyer ideas that are easy to customize with our online design tool. 

How to Make a Church Flyer  

Have a Clear Purpose

First, you need to set goals and an audience for your flyer marketing. Maybe you’re promoting your weekly youth Bible study; you’ll need a youth group flyer that appeals to the age range you’re targeting. If you want to increase attendance at your holiday services, then you need to design a Christmas flyer or an Easter flyer that clearly states the event details and features relevant imagery. Don’t try and fit all the information for every possible event or service on one flyer. The most effective flyer marketing is related to one event, idea, or goal.  Simple, direct messaging is key.  

The layout of your church flyer design should reflect this goal. A bold headline in a large font will grab people’s attention. It should be easy to read; most flyers use a sans-serif font like Arial or Helvetica. These classic fonts are very readable, so your message will be clear. The color palette should also point towards your audience and purpose. A woman’s Bible study flyer will likely use more feminine colors, while youth group flyers should use bright, modern colors. Holiday flyers should use colors and imagery that match the season, like red and green for a Christmas church flyer.  

Include a Call to Action

With these goals established, you need to emphasize a clear call to action. Someone should know exactly what to do after they see your flyer. For most churches, it’s about attending a service. If it’s a church retreat flyer, you can tell people how to register for the event. If it’s a fundraising flyer, you can share places to donate money, food, clothes, or other goods. Your call to action could be as simple as asking people to share a Bible verse with others or be kind to their neighbors. These altruistic flyers reflect the core message of your ministry while still promoting your church. 

Simple and Straightforward Messaging

The rest of your text should be minimal. Stick to your church name, a simple description, and any relevant event information, like a date, address, and time. If you want, you can include a Bible verse as well. It’s also important to track potential attendance. Add a QR code that links to a reservation site or your church website. Alternatively, you can include a phone number for people to text and RSVP.  

Include Engaging Visuals

Your custom flyers should match your church branding. Use your logo, tagline, and any other visuals people associate with your ministry. Upload a photo of your church, pastor, or congregation. These real images make your church feel personable and inviting. You could also use religious art, like a cross, a dove, or the Trinity. Themed event flyers should include relevant holiday visuals, like a Christmas tree, a manger, Easter lilies, or a lamb.

Customize Your Flyers 

With your design prepared, you can further customize flyers that fit your purpose. Start with your flyer size. The most popular flyer sizes are 8.5” x 11”, 5.5” x 8.5”, and 4” x 6”. Small flyers are best used for passing out on the street, since they are compact and easy to transport. Larger flyers can be displayed in your church lobby, narthex, or gathering space. Next, pick a paper stock. The most popular flyer paper stocks are 100 lb. Gloss Book and 80 lb. Gloss Book. These glossy paper stocks provide added richness to your colors and a shiny finish. If you want to print matte flyers, 100 lb. Matte Cover is a sturdy option for your marketing flyers. 

Where to Distribute Church Flyers 

You should distribute church flyers at locations near your church. This helps integrate your ministry into the local community and encourages your neighbors to get involved. With permission, you can leave them in local businesses and community bulletin boards for people to take. If there are any local events, like street fairs and festivals, you can distribute flyers to attendees. You should also promote your church online. Post your flyer design across your social media platforms to expand your reach.