How to Make a Bookmark

How to Design a Bookmark 

Establish Your Goal As a versatile print product, custom bookmarks serve different functions. As a marketing tool, you can share information about your company, products, or services. Authors can use them as promotional tools in a PR package or sell them as book merch. Public libraries can share events or programs with them. Teachers can use bookmarks to track students’ progress in classroom reading challenges. Bookstores can offer them as a complimentary gift with purchase. Even influencers can use them—BookTok creators can create merch for readers that their fans will want to use. 

A bookmark is an essential reading accessory, so you know it will get a lot of use. Determine a Design Focus Depending on what you’re using your bookmark for, your custom bookmark design will highlight different features. A marketing bookmark will likely feature a lot of text and informative copy. A text-focused bookmark should still be concise, since there is limited space to share details. Include your company name, logo, slogan, and contact details, such as an address, website, and email. 

Get straight to the point with any extra details, like a new product or service. Meanwhile, selling bookmarks as merch will probably require cute, eye-catching artwork. There are several different approaches you can take. Focus on a genre—a romance author will likely use bright, fun colors like pink and purple, while a horror writer will likely use black and red. Consider different themes, like cozy reading vibes, epic fantasy, or inspirational. You can also print quote bookmarks. Just make sure the text is copyright-free. 

Pick Your Bookmark Size How elaborate your design is will depend on your bookmark dimensions. 2 x 8 and 1.5 x 7 are the most popular bookmark sizes. 2 x 6 is the standard bookmark size. But you can also print small bookmarks, like 2 x 4 or 2 x 5.5, or large bookmarks, like 2 x 9 or 2.75 x 8.5. The smaller bookmarks will require a more condensed design. 

To make a large bookmark, you’ll have to keep the long and skinny dimensions in mind. Pick a Paper Stock There are several different bookmark paper options. Typically, people opt for a thinner cardstock so the paper bookmarks can easily fit between the pages. A shiny paper, like 14 pt. Gloss Cover, emphasizes bright colors and has a UV Coating to protect the bookmark against damage. If you want a bookmark you can write on, then choose an uncoated or matte paper, like 14 pt. Uncoated or 16 pt. Premium Matte. Free Bookmark Templates If you don’t want to design a bookmark from scratch or want some bookmark ideas, don’t worry. MoshiWeb offers several customizable bookmark templates in different sizes. Here are just a few to get you started.